LOGO + BRAND DESIGN

Everything you do as a business or organization is based around your brand. A strong brand needs to have a continuous and cohesive image. Website, business cards, brochures, social media, signage… All marketing collateral should match the style of their brand and logo design.

Your new logo comes with everything needed to expand your brand into something easily recognized by your customers. We’ve all seen the discount logo designers online, with a generic logo and one single logo file; but that can unfortunately get VERY expensive, as different marketing materials require different filetypes for your logo. And if you don’t have the right file for your printer or web developer, they’ll bill you for the hours it takes to redo the logo correctly.
 

THE DESIGN PROCESS

When you have a brand designed by LeMaster Graphics, the process will begin with a discovery conversation; this will establish goals and overall message of your brand. As well as discussing the needs and desires of your target audience.

Based on our discovery consultation, you’ll receive concept drafts from us; from there, we will choose a design path to follow, and revise the logo design until it’s perfect and completely approved by you.

DELIVERABLES

Once the logo design is done and approved, you’ll receive a package of files. This ensures that you have the proper file for any application that comes up during the growth of your brand.  The package will include a vector (infinitely scalable) file of your logo, as well as various other filetypes optimized for web, print, social media, and more.

You’ll also receive a brand guideline with all fonts and color swatches used in your logo. So print shops can easily match your brand color scheme and add text to your marketing materials, without settling for fonts and colors that are “good enough” but ultimately detract from your brand continuity.

Marketing materials (business cards, stickers, pens, fridge magnets, etc.) may be added to your brand package for an additional fee.

Please contact us if you have any questions, or would like to begin the process of branding (or re-branding!) your business!