Branding and Logo Design
When it comes to your brand, it seems like everything you do is based around your logo. A company with a strong brand needs to have a continuous and cohesive image; where its website, business cards, info sheets, brochures, social media pages, signage, and all other marketing will match the style of their logo design.
Your new logo comes with everything you need to expand your brand into something easily recognized by your customers. We’ve all seen the discount logo designers online that offer a generic logo and one single logo file; but that can unfortunately get VERY expensive, as different marketing materials require different filetypes for your logo. And if you don’t have the right file for your printer or web developer, they’ll bill you for the hours it takes to redo the logo correctly.
The Design Process
When you have a logo designed with LeMaster Graphics, the branding process will begin with a 1-hour consultation, either in person or over the phone. This will establish your goals and overall message of your brand, as well as discussing the needs and desires of your target audience.
Based on our discovery consultation, you’ll receive three different logo concepts; then from there, we will choose a design path to follow, and revise the logo design until it’s 100% perfect and approved by you.
Once the logo design is done and approved, you’ll receive a package of files. This ensures that you have the proper file for any application that comes up during the growth of your brand. The package will include a vector file of your logo (infinitely scalable… you could print it on a billboard and not lose any quality), as well as six other filetypes optimized for web, print, social media, and more.
You’ll also receive all font files used in your logo, and color swatches with specific color codes to match the color exactly, so print shops can easily match your brand color scheme and add text to your marketing materials, without settling for fonts and colors that are “good enough” but ultimately detract from your brand continuity.
Additional marketing materials (business cards, stickers, postcard templates, et cetera) may also be added to your logo package for an additional fee.
Please contact us if you have any questions, or would like to begin the process of branding (or re-branding!) your business!